Hi, we're Max & Min, an AI-first strategy + design lab.
We partner with early-stage teams to build intuitive, human-centered AI experiences that earn trust, drive adoption, and support growth.
With AI-first design, we go beyond static experiences to create dynamic interactions that evolve with users.
We ask questions
How can AI solve this specific problem that our user group has? How do we present that solution in the form of an accurate, effective, and user-friendly product?We approach the entire problem space and subsequent ideation, concept development, and product design through the lens of AI. AI is the solution itself, not simply an add-on, and that reframes how we design.
We collaborate
We’re highly cross-functional, working closely with researchers, developers, business stakeholders, data scientists, and domain experts to build the best possible experiences, while addressing critical challenges like bias, privacy, and potential risks to the user.
We're data-dependent
We treat data as a core component of the design process. The best products are informed by both qualitative and quantitative data, gathered through extensive research and continuous testing.Ongoing data collection and analysis is essential to us since AI-first products rely on it to learn, adapt, and improve. In the AI-first space, data isn’t just a best practice, it’s fundamental to both the design process and the product itself.
We design for complexity
With AI-first products, we’re designing solutions that adapt to each individual user and interaction in real time. As a result, the user journey isn’t fixed; it can take countless shapes, completely unique to each user.Instead of mapping a finite set of clearly defined paths, we embrace flexibility, adaptability, and the unknown, designing systems that can support many possible journeys, not just one.
Whether you’re just starting or scaling, we bring AI-first design to every stage of the journey. Get in touch!